How Modi Won India
 

Sardesai documents how this was a truly TIMO — There Is Modi Only — election. The Opposition just did not have anyone who could match Modi in the public imagination. Voters saw in the PM a man committed to India’s development, or a messiah for the poor, or a nationalist securing India against enemies, or all of the above. More than in 2014, this election was truly presidential in nature. It exposed the limits of the Congress strategy of turning it into 543 local contests. And if the current trend holds, the Opposition may well have to think whether it can present a single, credible face for 2024, and build the person’s image accordingly. Sardesai’s work is an examination of many factors and elements that led to BJPs victory.